EVALUATION ACTIVITY 2 - How effective is the combination of your main product and ancillary texts?

This video below is the same footage as our final teaser trailer however, we wanted to emphaise the annotions, so using adobe have edited them in demonstraing all the attractions of our product so its made clear to the target audience.



I believe the positive parts of our teaser trailer to include the manipulation of pace used, there is a good use of time stretch, incuding an effective amount of footage in a reasonly short time frame. Also there is good use of enigma, the fast paced trailer will have the audience interested and intrigued however only shows a limited amount, leaving the audience wanting to watch on and see more.

However some factors to possibly re-visit would include the shots showing the punch in face, the transition of face the blood splatter could be trimmed down, or even from a differnet angle to improve realism. Also use of dialogue or a voice over, this would improve the impact from trailer to audience, at the moment theres limited parts for audience to relate to and get involved in.

Some improvements may include; aiming at a wider audience, improving link between magazine to film (same colour scheme, better choice of image (different from trailer), right choice of magazine, and font matches teaser trailer.

Audience profiling

I believe the typical audience member for our media product would be anyone inbetween the age of 15-24 who likes getting involved with deep storylines which relate to an urban reality of a the diversity between lifestyles of teenagers.

Below is Dan, he is 17 and is into squash and bmxing. Like many other teenage boys his agehe is likely to shop at well known outlets such as 'Topman' and website such 'asos' whom sell urban styled clothing brands, keeping up with what's new and fresh on the street. Dan is most likely to be found listening to the new form of drum and bass - dubstep, distinguished by it's two-step rhythm, again making him an ideal candidate to carry out research on as is common to others his age. Dan's favourite sort of TV programmes are going to be orientated around music such as; MTV and TMF channels, although he is likely to watch relating teenage series such as 'The Inbetweeners' and 'Skins'.

From this I have been able to draw conclusions about his likes and dislikes use them positively to help our film stand out to him. As Dan is keen on Music we could involve him and his social group with soundtracks to our film as did 'Adulthood' using Pathe institution when distributing their film they; used music as it has a huge influence on the target urban 16-24 year old audience. Their strategy was then to leverage this passion for music and tap in to the viral nature of social media to build credibility for the film, and generate early hype among a new 16-24 audience.



Below is Sophie, films these days can be hard to market and become successful, no film is aimed at either gender as theres a vast interest in film from our backgrounds genders and cultures. Therefore I found it essesntial to carry out my audience profiling on both genders. She is 18, her interest involve living the high life, whilst promoting for clubs around London and whens shes not doing that, finsihing her A levels at college. Sophie is also into the new form of drum and bass - dubstep, keeoing her knowledge of the underground music scene, to help her promote for her much loved clublife. Her favourite sort of TV programmes are going to be orientated around young lifestyles, e.g Skins, Only Way Is Essix, Easenders, however other than that, doesn't have much spare time for television.



The film had to feel niche, real and about them so the challenge was to talk to them on their level by infiltrating their worlds to give the film credibility.