Research & Planning - Location & Atmosphere

Dark mid shot, typical for alleyways etc, however with the lighting surrounding myself would allow the viewer to be able to get a feel for my expression in a video, also the use of costume and contrasting orange with the black surroundings is perfect use of mise en scene, to create a conspicuous and slightly dangerous setting.

Playing around with the shots can help build tension, but also help the viewer know whats going on and really feel involved with the location, and build a knowledge of whats going on.

Bright lights in a dark setting.


Brighter shots to ensure, its not all dark and gloomy, a good contrast is needed to grab the audiences attention.

The surrounding area is really bright, however the background really dark, this can spark attention and cause tension as you dont know whats going to happen, weather anyone will appear...

Again different use of shots, more intersting.

Fast paced shots, good use of car lights moving, if we can repeat this effect again this will be great for later on the trailer when the pace increases, building up to a grecendo.

Establishing shot.

Establishing shot again, with

Research & Planning - Font - Mood Board

In this post I have researched into films with similar target audiences as our own and the types of font they have used in their trailers/ teaser trailers, in particular for their film title. Below i believe to be some effective some not so effective for different reasons fonts used fot the trailers. In descending order from left to right, here as follows are the names of the films i have used..

• Shank
  
• Kidulthood


• Bullet Boy


• 4.3.2.1


• Adulthood


• This Is England

Shank

For me Shank has the most effective use of both background and font... The simplicity of it, is ideal for a fast moving trailer, especially for teaser trailers as the pace of shots changing is even quicker. The ending of 'Shank's' trailer is nicely tied up by a rustic brown coloured, clowdy looking background with the film title 'SHANK' slowing coming out from the misty background, getting bolder and bolder, with their punchy eye catching catch phrases 'If Your Not One Of Us; (next shot) 'Your A Victim'

Research & Planning - Institution

Contempary Films By Revolver:

• Bonded By Blood
• Chatroom
• The Kid
• A Serbian Film
• Adulthood
• Kidulthood

Of all these six Adulthood & Kidulthood are the ones I've researched and looked into more as it resembles more of a similar storyline to our own.

See more about the institution at the following websites bellow..

• http://www.revolvergroup.com/
• http://www.revolvergroup.com/uk/
  
  

Research & Planning - Sound 5

Research & Planning - Sound 4

Research & Planning - Sound 3

Research & Planning - Sound 2

Research & Planning - Sound

Mood Board - Genre

Below is my mood board created from imgages of inspiration from various locations and T.V shows, pictures I have taken myself and other images I've found on the internet that represent dark and grimey genre and atmosphere of our 'teaser trailor'. I've picked out these pictures to help inspire and focus on settings and establishing shots to help set the scene allowing the audience to immediately identify the genre and story line of the movie, this is key when designing a teaser trailer....

Shot List Plan

• Sraight into close up shot of Dave's face when he/me turns to watching max.
  
• The title "next summer" immidietely shown on screen (2/3 seconds)
  
• Close up shot of Dave's face when he/me turns his head watching max.
  
• Long shot of group of youths
  
• Mid shot of someone looking up breathing out smoke...
  
• Establishing shot of a rave
  
• Mid shot of people grinding.
  
• Titles directed by...
  
• Long shot of police car driving past camera movement
  
• Panning following the car.
  
• Titles produced by...
  
• Close up of character with bruised face out of breathe
  
• Titles from the director of.... (previous films)
  
• Low angle POV shot of someone being punched
  
• Titles from the makers of ....
  
• Close up of a characters face battered and brusied with blunt look on there face.
  
• Close up shot on gun being pointed
  
• Black screen sound of gun
  
• Titles film name
  
• Titles website..

Film Treatment - Draft Ideas

Genre
As a group of (Myself, Tom and Dave) we have decided to do a teaser trailer either from last years project of our opening two minutes or along the lines of last years project, with a genre decided of Urban drama.

Urban Drama - A type of drama that focuses on issues and problems caused by modern and contemporary urban life.

Issues - Drugs, Crime, Racism, Bullying, Friendships and Relationships
These are just a few of the issues we could expand on throughout our teaser trailer.

Narrative

Similar story line of a teenagers life and the obstacles of which they have to tackle and how they do it, with the positive and negative outcomes.

Unique Selling Point

Based on real story

Target Audience

Male and Female, 17-24. Young adults. They will then be able to reflect on realistic situations therefore be drawn to the film.

Music

Most likely fast paced to accompany a montage of activities.

Shot Types/Camera Angles

Mixture to illustrate camera skill and portray emotion of the situations and characters.

Editing/Pace

Fast heart beat style, montage of images.

Dialogue

Minimal, Odd shouting to illustrate emotion and give a hint of the narrative.

Voiceover

None/Minimal

Credits and intertitles

Summer 2011... Coming Soon..

Film - Age rating

’15′
Suitable only for 15 years and over
No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.

Discrimination
The work as a whole must not endorse discriminatory language or behaviour.

Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.

Horror
Strong threat and menace are permitted unless sadistic or sexualised.

Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.

Language
There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.

Nudity
Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.

Sex
Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.

Theme
No theme is prohibited, provided the treatment is appropriate for 15 year olds.

Violence
Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.

Audiemce Profiling

This graph demonstrates evidence that the highest percentage of people who go to the cinema are aged 15-24. Not only does this fit in with our specification, now we will make sure everything we do, is done purposely to help attract this particular age range! Sometimes in children's films, there is the occasion innuendo aimed at the older audience, for the parents who are taking their children to see the film. However our film has a very specific targeted age range therefore its important we identify this with everything we cover in our trailer.

However we do need to ensure we make it relate able for some different social groups! By minimising your market too much, you can rapidly decrease a potential market.

Research & Planning - Location

Above is a selection of images I photographed from a local Estate called Water fields, this is one of our possible location settings to help illustrate our urban drama genre.
The blocks of flats highlights a less wealthy more densely populated area typically stereotyped to thrive with drugs, violence and crime, unfortunately this is a negative portrayal of the area but considerably effective in our teaser trailer to illustrate a clear image of the diverse lifestyles.

Research & Planning - Shane Meadows

Throughout our media studying urban drama, we have been majorly influenced by the English film director and screenwriter, Shane Meadows.

We are able to relate to Shane Meadows and the films he has produced as the majority specify as short, low budget films as well as being typical urban dramas, which reminice his days of youth. Full of reality and as shown in the film below the slightly darker reality on the midlands and the growth of drugs within the community.



We were inspired by this trailer although it isn't a 'teaser' trailer it was influential on how the scenes of violence and drugs were portrayed in the urban drama film.

• Genre - A mysterious, urban drama.
  
• Narrative - Two men, made obvious by the child hood flash back as brothers. One brother was pressured into being a drug lords pet. As the other brother comes into the situation and realises this, he hunts all of the gang members down one by one in revenge of taking advantage of his simple minded little brother.
  
• USP - Religious kind of a moral fable, weaving together social realism and myth.
  
• Music - Starting with a soft acoustic sound slowly fading steadily to an uncomftable noise of slashes and shouting, laughing and screaming, with tension building as non diegetic sound effects enhance an idea of danger and vengeance.
  
• Shot types / angles - Commonly introduced with a few establishing/ long shots to introduce characters then swift transitions to mid/ close up shots to identify status' and emotions. Camera angles are also used effectively representing power in frontal situations.
  
• Pace - Generally the pace is fairly steady throughout the trailer, but as expected gradually building to heighten tension and action within the more violent scenes.
  
• Dialogue - The dialogue in this trailer is important as it helps describe scenes and the emotions of each of the characters highlighting any key morals enhanced throughout.
  
• Special Effects - No special effects are used in this trailer as it is a low budget urban drama similar to the path of our 'teaser' trailer an ideal influence on how we can enhance the effectivity of specific scenes without using special effects.
  
• Credits and Inter titles - The titles are commonly spread across the whole trailer highlighting a story line with few words helping to illustrate the film and specify a paticular ideal target audience.

Research & Planning - Boston Kickout

Trailer


This represents stereotypical lifestyles of young adults, in the late 80's early 90's. We would like to show our charachters in a similar way with a mordern twist, albeit our charachters being slightly younger.

To Do List - Research & Planning

- Upload and analyse a variety of genre openings (Done)
- Film treatment
- Storyboard opening scene
- Images of costumes and props
- Images of inspirational actors
- Mind map - using ICT skills (Done)
- Powerpoint presentation on ideas
- Upload music ideas
- Draft script if theres dialogue
- Upload and analyse practice scenes
- Visit and get images of location

Research & Planning - To do list

Research

• Soundtrack
• Costume and Location
• Actors and props photos
• Audience Reseach
• Opening Credits analysed (order etc)
• Upload Youtube Videos of opening 2 minutes analysed in detail

Planning

• Shot lists
• Quesionaire
• Photos etc of filming
• Diary of etc of filming/ editing etc
• Mood board
• Storyboard - Animatic
• Script
• Practice tiles created and uploaded
• Photographs
• Preminary task and evaluation of it

Both

• Bullet points not full paragraphs
• Detailed and linked to your project
• Videos/ Picture/ Mind maps etc as much as possible

(How do I create an animatic?)

• Draw storyboard frames - nice and bold, black pen if possible
• Take individual photos (or film) each other frame
• Upload the photos to the computer
• Import the photos into Adobe
• Drop each image onto the timeline and cut to the required length
• Put music or other sound on the audio timeline
• Add titles or effects/ transistions as required
• Export to Quicktime and upload to Youtube
• Embed the video onto the blog

Research & Planning - Skins - Teaser Trailor

Skins is an urban drama of modern day teenager lives, I have decided to analyze this teaser trailer as it is of a similar genre to ours. This teaser is probably as teasing as they come with only 32seconds of film, the majority un clear and unsettling, it really doesn't want to give any of the narrative away.

The genre is clear by anyone who has seen the original t.v series of skins, assuming they carry on with the same style of urban/drama. The narrative shown by the first shot looks similar to the tv series, with a boy and a girl kissing outside, this illustrates the teenage relationship crisis', which can be easily related to by teenagers, already drawing in their key target audience as male and female young adults. There unique selling point would be probably their narrative as it is paticularly aimed around the lives of several young adults with the obstacles of which life throws them and the positive and negatively way things are portrayed.

The music in unusual and more mysteriously film like with a piercing flash of sound accompanies each of the titles, which this time is a blue and purple light into a black screen highlighting the youth involved in the film, so not the usual plain mature black screen. Similarly the title order is generally the same 'Summer 2011'.. 'Skins will'.. 'return'.. 'In movie'.. Unusually repating 'Summer 2011' at the end of the teaser accompanied with a montage of night life shock scenes and a creapy voice saying 'my brother' as the only bit of dialogue throughout. Illustrating that an accident has occured with the young girls brother, this can be one of many obstacles for the group of teenagers to deal with.

Altogether an original short teaser, giving away minimal information to leave the audience thinking, as imagination is such a powerful thing, many teaser trailers noticably use this to their advantage.

Research & Planning - 4.3.2.1 Teaser Trailer

A very stereotypical British Urban drama, 4321 is an exciting looking follow up to the likes of Kidulthood, Adulthood and the more recent "SHANK"

Research & Planning - Ideas for teaser trailer

Shane meadows


Genre
As a group of (Myself, Tom and Dave) we have decided to do a teaser trailer either from last years project of our opening two minutes or along the lines of last years project, with a genre decided of Urban drama.

Urban Drama - A type of drama that focuses on issues and problems caused by modern and contemporary urban life.

Issues - Drugs, Crime, Racism, Bullying, Friendships and Relationships
These are just a few of the issues we could expand on throughout our teaser trailer.

Narrative

Similar story line of a teenagers life and the obstacles of which they have to tackle and how they do it, with the positive and negative outcomes.

Unique Selling Point

Based on real story

Target Audience

Male and Female, 17-24. Young adults. They will then be able to reflect on realistic situations therefore be drawn to the film.

Music

Most likely fast paced to accompany a montage of activities.

Shot Types/Camera Angles

Mixture to illustrate camera skill and portray emotion of the situations and characters.

Editing/Pace

Fast heart beat style, montage of images.

Dialogue

Minimal, Odd shouting to illustrate emotion and give a hint of the narrative.

Voiceover

None/Minimal

Credits and intertitles

Summer 2011... Coming Soon..

Research & Planning - Cowboys Vs Aliens

Within our media class today we analysed the new Cowboys Vs. Aliens trailer, an ultra postmodern, hybrid movie.

Genre: The genre within this trailer is somewhere between the cowboy westerns and then introduced half way through the trailer a sci-fi twist, making this film of a hybrid genre.

Narrative: little is know about the narrative of the trailer, only that Daniel Craig has been previously abducted by aliens and has the ability to bring down some the rampant aliens that are threatening their small western town.

USP: The unique Selling Point of the trailer has to be the never before seen genre and the stars involved from Daniel Craig (James Bond) to Harrison Ford (Indiana Jones).

Target Audience: The film is aimed at the male audience with the violent scenes and damsels in distress, really pulling at the action adventure elements within it.

Music: There is very subtle and eerie non-diegetic music playing quietly in the background throughout the entire trailer until the action actually starts to happen. The music creates the uneasy tension in the audience and is slightly clinical giving the sci-fi impression.

Shot types/Camera angels: The main shot types that we see in the trailer are lots of long shots and mid shots introducing the character and scenes in which the action takes place. This gives the audience the impression of magnitude and grander. Low camera angles also give the impression of the characters vulnerability.

Pace: To begin with the trailer is slow, then suddenly when the first alien shot is introduced the pace quickens and stays fast throughout the rest of the trailer. making the audience excited and intrigued.

Dialogue: The dialogue acts as the narration for the trailer and introduces the time era the characters and the relationship between the characters.

Voice over: There is no voice over only dialogue.

Special effects: There are alot of explosions, beams and spaceships striking the western town. not to mention the abduction strobes. There are fast paced flashing of on/off editing that gives a sense of disorientation and lack of control from the people within the film.

Credits and inter titles: These only come in towards the end showing only vital peices of information like the release date, title and the Director (Steven Spielberg).

Research & Planning - Buried teaser trailer

Genre - thriller / horror

Narrative - some one is buried in a coffin. Calls the police and is hung up on, the call may have been intercepted. Sparks a lighter in order to find out where they are.

USP - No footage shown, just dialogue and music. This shows that the creators want to leave the rest t the imagination.

Target Audience - young to middle aged adults. Possibly couples. Slightly niche target audience.

Music - continuous high pitched noise, regularly changing frequency. Rather unsettling.

Pace - Slow sound flow. Fade in and out of titles onto black screen.

Camera shots and angles - only shot is briefly of when the character lights his lighter, and a quick long shot is shown of him lying down in a coffin.

Dialogue - heavy breathing. Panicking man asking for help on his mobile, and is rejected by the police operator. Asynchronous sound, as there is no footage shown just a black screen.

Credits and Intertitles - Coming Soon, no specific date in order to keep the target audience interested and constantly looking for more trailers and information. The film title appear. and there is a constant animation on the bottom of the screen showing the website address as well as Facebook and Twitter etc.

I would expect that the film is quite a low budget in terms of Hollywood movies nowadays, therefore it will be easy for the makers to get a good return on the film, especially as its targeted at quite a small audience.

Research & Planning - Super 8 teaser trailer

The trailer starts with the sound of crickets. This is quite an unsettling sound as it is like a croaking. A black screen with the text "in 1979 the US Airforce closed a section of Area 51". This immediately connatates that aliens etc may be involved. Then the unsettling sound of a train crossing gate. With flashing red lights. The colour red connotates danger or death. Then you see a train carrying lots of cargo loads. Cut to a car driving down the road that jumps up on the tracks and heads straight toward the train. This identifies either a planned attack on the train or a coincidence that someone wanted to kill themselves in front of this particular train. Cut to black screen and then the words “From Director J.J. Abrams”, this allows anyone familiar to J.J. Abrams and the other films he has directed to relate and illustrate a suitable genre. Then back to the train and car colliding into each other, the train derails, the camera slowly zooms in on one of the tipped over cargo cars of the derailed train, then something is punching on the walls inside the train cart trying to escape, this allows the audiences imagination to go wild, wondering what is inside, drawing in the audience to the film, wanting to know more. The use of special effects in this clip of the trailer represents the funding put into the film. Then it cuts to black screen and then the title ”Super 8“flashes. "Next Summer. It Arrives... Super 8"

Sources have identified near the end of the trailer, a super 8 camera lens can be seen. Inside the lens, several letters can be seen moving past in a movie reel fashion. By analyzing each frame, the letters S C A R I E S T T H I N G I E V E R S A W can be seen

Research & Planning - 2012 teaser trailer

'2012' is a sci-fi adventure based genre, revolving around the end of the world which is caused by torrential flooding of the world in the year 2012. However true they try and make this out to be it isn't rateable to anything any population has experienced today.

Their USP is this environmental disaster that the tell you to research, in aim to increase hype and receive attention about this on a global scare, as opposed to previous films e.g the day after tomorrow which only showed effects in America. There is a sense of enigma being so close to the present day. I believe the target audience to be late late teens and the young male - middle aged adults.

Music helps build tensions perfectly a with fairly quiet and reserved buzzing bee like noise accompanied with a ticking clock sound to enforce a mysterious build tension. All shot types and camera angles revolve around the aim to build tension, a close up of quick pacing feet, enforcing panic. Various Close up of faces to emphasise emotions, extreme long shots when showing mountain and wave. The pace of editing was fairly slow to so you had time to become engrossed in whats happening, and create suspense, this isn't that usual for a teaser trailer as they are generally so quick.

Minimal special effects used until end of when the is gigantic wave good. Credits and inter-titles - End of the world , hints everyone will die but doesn't mention it directly, shows the website for answered questions.

Research & Planning - Teaser trailer anaysis

Research & Planning - Teaser Trailers

A key controversial concept within teaser trailers, is the definition of a teaser trailer and the difference of that between a normal trailer.

Teaser Trailer: (Wikipedia Definition)
A teaser trailer, or just teaser, is a short trailer used to advertise an upcoming film, television program, video game, or product.

Teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a truncated version of a theatrical trailer. They are usually released long in advance of the film they advertise. One of the reasons for the name "teaser" is because they are shown usually a long time (one or one and a half years) before the movie comes out, so as to "tease" the audience.
Below are some websites i will be making reference to, throughout this blog:

http://www.empireonline.com/futurefilms/trailers/

Definition of Teaser Trailer

A teaser trailer is released by the producers of a film, in aim to cuase hype about their film attracting as much attention as possible, therefore to eventually have people in the cinema watching their films. They are a piece of breif footage, usually around the 30 second mark, painting a rough picture for what their film entales, it doesn't nessciserialy involve footage from the actual film, in a lot of cases the teaser trailer is realsed before the film has even finished or even began being filmed. They often feature scenes or alternate versions of scenes that are not in the finished film.

Teaser trailers today are increasingly focused on internet downloading and the convention circuit and are are usually only made for big-budget and popularly themed movies.

"Recent examples of major motion picture events that used teaser trailers to gain hype are the Lord of the Rings trilogy, the new Star Wars films and the Spider-Man films."

Teaser trailers are usually shown among other movie previews, and appear months before the longer and more detailed theatrical trailer does. Some teasers have been known to appear as long as nine months to a year prior to the movie's final release date. Most DVD versions of these movies will have both their teaser and theatrical trailers in their bonus sections.

Our Group

Me




Max




Dave

Link to year 12 blog

http://tomboswell123.blogspot.com/ A possibility for our teaser trailer this year, it to be based on the opening two minutes of the film we created last year..